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Social responsability

The Earth hosts us. We learn from her.

Our approach to hospitality reflects a clear choice: to care not only for our guests, but also for the people, the land, and the resources that make every experience possible. To welcome is also an act of responsibility towards the community and the environment. Every day, we commit to protecting and preserving the beauty of our territory, its natural treasures, and its millennia-old culture.

Royal Group was founded in 1991 by Teresa Naldi, third generation of a family of entrepreneurs whose forward-thinking ideas and visionary choices have helped shape the development of high-quality tourism.

The company embraces the challenges of our time by combining strategic decisions with a strong ethical dimension. It leads, with passion and vision, a large team of hospitality professionals who work every day to enhance and promote our region and its natural and cultural heritage.

The company has always been driven by the goal of creating shared value, beginning with its care for natural resources, a precious asset to be respected and preserved.

This early environmental awareness is reflected in many of our decisions, such as the choice to fill the swimming pool at Royal Continental, located on the tenth floor of the hotel, with seawater, thanks to a complex engineering system designed to also use it for cooling purposes.

Today, Royal Group manages around 22 hectares of green areas with a sustainable approach: most of it is part of the Relais Regina Giovanna estate and is dedicated to organic farming, while the rest includes the Botanical Park of the Parco dei Principi, currently undergoing a major conservation and enhancement project, led by a botanical curator.

A sensitive and forward-looking vision also guided the philological restoration, carried out in 2012, of the structure and furnishings of Parco dei Principi. Since then, the hotel has hosted a permanent design exhibition that showcases the energy and creativity of Italy in the 1960s.

Around the same time, we also adopted an energy efficiency system and waste reduction measures, and created an educational comic whose main character, Mr. Royal the hotelier, demonstrates how eco-sustainability can go hand-in-hand with sound business practices, an original project that has earned the company several awards.

This creative and responsible approach is reflected in the everyday life of our hotels: dynamic, open spaces that host cultural and educational events, often created in collaboration with the energy and talent of the local community.

It is within this same framework that our collaboration with FAI, the Italian Environmental Fund, was established. We are proud Corporate Golden Donors, and have opened our doors for their guided tours many times, alongside many other partnerships with institutions and cultural events.

Glimpses of Sorrento